The story

320 pounds, a hospital bed, and no plan.

This isn’t a marketing origin story. It’s the reason I coach the people I coach, and the reason I don’t sell quick fixes.

Before and After

Hugh’s Transformation

2016
got sober
~100 lbs
lost and kept off
First responder
the career that started it

n 2016 I was a raging alcoholic and I weighed 320 pounds. I drank myself into a hospital bed, and lying in it I worked out that this was the end of one of two roads — and I got to choose which.

I got sober. That was step one, and for about three months it was the only step. Being sober doesn’t fill the hole; it just stops you pouring things into it. What I’d learned as a first responder was that the job follows you home, and that most of us handle it badly. Alcohol was never the answer to that. For me, fitness turned out to be.
About three months into sobriety I found the gym. Unlike every other thing I’d tried, that one held. I’ve lost nearly a hundred pounds since and kept it off — not in a twelve-week block, but across years of ordinary weeks, most of them busy and some of them terrible.
My wife made the same climb alongside me, including the post-baby chapter that nobody prepares you for. We still train together. That matters to how I coach: I’ve seen this from both sides — the person who has to start from nothing, and the person supporting someone doing it.
Everything I coach came out of those years. Not from a certification slide deck. What works when you’re exhausted. What works around a shift pattern. What works when you’ve already failed at this three times and half-expect to fail again.
That’s why I don’t sell a twelve-week challenge any more. Challenges end, and most people end with them. I’d rather build something you’re still doing in three years.
How it went

Ten years, roughly.

2016 · The bottom

320 pounds and in hospital

First responder, drinking to cope with a job that doesn’t leave you when the shift ends. The hospital admission was the moment it stopped being deniable.
2016 · Sober

Three months of nothing else

Getting sober came first and took everything. No training, no plan, no diet. Just not drinking, one day at a time.
2016–2017 · The gym

The thing that finally held

Fitness became the replacement the job actually needed. Not a hobby — the structure that kept the rest of it standing.
Since · Together

Nearly 100 pounds down, and my wife alongside

Both of us lost significant weight and kept it off. We still train together, which is the part I’d point to if you asked what makes it last.
Now · Coaching

Built Uncommon

Coaching parents and first responders through the same climb. Community Captain for 1st Phorm, and running the Strength Club at Legacy open gym sessions locally.
How I coach

Three rules I don't break.

Listen first

I don’t arrive with a script. I ask what your week looks like, what’s gone wrong before, and what you’ll actually do — then build to that. The plan comes second.

Simple, out loud

If you need a biochemistry degree to follow it, I’ve explained it badly. Everything gets said in plain English, because a plan you don’t understand is a plan you won’t run.

No quick fixes

I’m not going to promise you a number by a date. I’m going to build habits that survive a bad month, because that’s the only version of this that lasts.

"I care whether you succeed."

It sounds like the least impressive thing a coach could say.

It’s also the part nobody can copy in a weekend.

In their words

What clients say afterwards.

If any of that landed

Become uncommon.

One call, thirty minutes. Tell me where you’re starting from and I’ll tell you what I’d do about it.