Legal

The small print, in plain English.

Draft — needs review before launch

These are plain-English drafts written to sit correctly alongside the site's claims and the coaching offer. They are not legal advice and have not been reviewed by a lawyer.

Before this page goes live, a qualified attorney should review all sections against the jurisdictions Hugh sells into — particularly the health disclaimer, the scope-of-practice wording around nutrition, privacy and consent obligations, and the refund terms on the annual tiers. Delete this box once that review is done.

Health disclaimer

Last updated: [date]

Built Uncommon provides fitness and nutrition coaching for generally healthy adults. It is not medical care, and nothing on this website, in any guide, email or coaching material constitutes medical advice, diagnosis or treatment.

Talk to your doctor first

Speak to a qualified medical professional before starting any new training or nutrition programme, and especially if you:

  • have a diagnosed medical condition, including heart, metabolic or joint conditions
  • are taking prescribed medication
  • are pregnant, post-partum or breastfeeding
  • have a history of disordered eating
  • are recovering from surgery or a significant injury

Nutrition scope

Nutrition coaching here covers general healthy-eating guidance, calorie and macronutrient targets, and meal planning for healthy adults. It is not medical nutrition therapy and is not a substitute for a registered dietitian where a clinical condition is involved.

Results

Individual results vary and depend on your starting point, adherence, genetics, sleep, stress and medical history. No specific outcome, weight change or timeline is promised, guaranteed or implied. Any testimonial or transformation shown on this site reflects that individual's experience only.

Stop if something is wrong

Stop training immediately and seek medical attention if you experience chest pain, dizziness, severe shortness of breath, or sharp or persistent pain. Training carries inherent risk of injury, which you accept by participating.

Supplements and performance science

Coaching does not require, include or depend on the purchase of any supplement or product. Any performance-science education published through Uncommon Human Sciences is separate from coaching, is provided for informational purposes only, and is not a recommendation to use any substance.

Privacy policy

Last updated: [date]

What we collect

  • When you request a guide: your email address.
  • When you book a call: your name, email and phone number.
  • When you become a client: health history, training history, measurements, and progress photos where you choose to provide them.
  • Automatically: standard analytics data — pages visited, device type, approximate location and referral source.

What we do with it

Your email is used to send the guide you asked for and a short follow-up series about training. Client health information is used solely to build and adjust your programme. We do not sell your data, and we do not share it with anyone except the service providers listed below.

Who we share it with

  • [Email platform] — to send emails
  • [Booking tool] — to schedule calls
  • [Coaching platform] — to deliver programmes and store check-ins
  • [Payment processor] — to take payment. Card details are never stored by us.
  • Google Analytics and Meta — for website and advertising measurement

Progress photos

Progress photos are stored privately and are never published, shared or used in marketing without your separate, explicit, written consent. Consent can be withdrawn at any time, and the photos will be removed from any published material.

Your rights

You can ask for a copy of your data, ask for it to be corrected, or ask for it to be deleted, at any time. Email [contact email] and we'll action it within 30 days. Every marketing email has an unsubscribe link that works immediately.

Cookies

This site uses cookies for analytics and advertising measurement. You can refuse non-essential cookies through the banner or your browser settings without losing access to anything on the site.

Terms of service

Last updated: [date]

What you're buying

Coaching is a service: a personalised training and nutrition programme, plus check-ins and messaging at the frequency set out in your tier. It is not a guarantee of any physical result.

Payment

  • Coached is billed monthly in advance and renews automatically until cancelled.
  • Uncommon Year and Uncommon 1:1 are billed annually in advance for a 12-month term.
  • Blueprint is a one-off payment for a single plan, with no ongoing service.

Cancelling

Cancel Coached any time before your next billing date and you won't be charged again. You keep access until the end of the paid period. Annual tiers run for the full term; [insert agreed refund position — e.g. pro-rata refund within 14 days, or no refund after onboarding materials are delivered].

Pausing

Injury, illness, a new baby or a genuinely brutal stretch at work — tell us and we'll pause you. On annual tiers, paused time is added to the end of your term.

What's expected of you

  • Give accurate health information at onboarding and tell us when it changes.
  • Complete check-ins honestly. A bad week reported is useful; a bad week hidden is not.
  • Don't share, resell or redistribute your programme or any materials provided.

Ending the arrangement from our side

We may end coaching, with a pro-rata refund of unused time, if the arrangement isn't working — including abusive conduct, repeated non-engagement, or where we believe continuing would be unsafe for you.

Intellectual property

Programmes, guides and materials remain the property of Built Uncommon and are licensed to you for personal use only.

Liability

To the fullest extent permitted by law, Built Uncommon is not liable for injury, illness or loss arising from participation in a training or nutrition programme. You participate at your own risk and confirm you have read the health disclaimer above.

Refund policy

Last updated: [date]

Refund position not yet approved

The current terms state that Coached can be cancelled before the next billing date, while annual tiers run for the full term. The final annual-tier refund position is still to be agreed: [insert agreed refund position — e.g. pro-rata refund within 14 days, or no refund after onboarding materials are delivered].

This section must be completed and reviewed by a qualified attorney before any coaching tier, annual payment, or one-off Blueprint purchase is offered publicly.

Contact

Built Uncommon by Hugh Fairfield-Smith · [registered entity name] · [address] · [contact email]