Coaching

Built for your week.
Not downloaded.

Three levels of coaching, all built on the same thing: a plan designed around the schedule you actually have, and someone who checks whether you’re doing it.

Nothing is sold on this page. We work out which level fits after we’ve talked.

~100 lbs

lost and kept off

2016

sober since

First responder

shift work, not theory

1st Phorm

Community Captain

What you're buying

Six things, done properly.

Not a feature list designed to look long. This is what actually moves the needle when you’ve got a full week and a history of stopping.

Training built for your week

Your days, your window, your equipment, your injuries. A plan for four sessions is useless if you can only do three.

Nutrition you'll actually follow

Macros if you like numbers, a meal plan if you’d rather not think. Chosen to match how much structure you want, not how much I’d prefer.

Check-ins with me

You talk to Hugh. Every check-in is read by the person who wrote your plan, and the plan changes because of what you said.

Progress measured, not guessed

Baseline photos, measurements and lifts at the start. Reviewed on a schedule so progress is a fact rather than a feeling.

Messaging between check-ins

Form question, injury flare-up, hotel gym with two dumbbells. You’re not waiting until the next scheduled slot.

A plan that survives real life

New shift pattern, new baby, injury, holiday. We rebuild around it. Starting over is the thing we’re trying to stop.

The levels

Pick one on the call.

Prices are published so nobody wastes thirty minutes finding out. There’s no checkout on this site — the call comes first, always.

Coached

Most people start here

$149

per month · cancel any time

Best value

Uncommon Year

For people who want it to stick

$999

per year · paid up front

Uncommon 1:1

Limited spots — hands-on

$2,500

per year · application only

Side by side

The difference is contact.

Every level gets the same quality of plan. What changes is how often someone looks at what you’re doing — and that turns out to be the thing that predicts whether people finish.

 
Coached
Uncommon Year
Uncommon 1:1
Custom training plan
Coached

Yes

Uncommon Year

Yes

Uncommon 1:1

Yes

Nutrition targets or meal plan
Coached

Yes

Uncommon Year

Yes

Uncommon 1:1

Yes

Check-in frequency
Coached

Every 2 weeks

Uncommon Year

Weekly

Uncommon 1:1

Twice weekly

Plan rebuilt
Coached

As you progress

Uncommon Year

Monthly

Uncommon 1:1

Monthly, or sooner

Messaging between check-ins
Coached

Yes

Uncommon Year

Yes

Uncommon 1:1

Yes, priority

Video review call
Coached

—

Uncommon Year

—

Uncommon 1:1

Monthly

Form and technique feedback
Coached

—

Uncommon Year

—

Uncommon 1:1

Yes

Community access
Coached

—

Uncommon Year

Yes

Uncommon 1:1

Yes

Commitment
Coached

Monthly, cancel any time

Uncommon Year

12 months, paid up front

Uncommon 1:1

12 months, application

The first month

What actually happens after you say yes.

Week 00

Onboarding

Health history, a movement and injury screen, baseline photos and measurements, and a waiver. Thirty minutes of admin that makes the next twelve months work.

Week 01

Your plan lands

Training and nutrition built to your week. We start deliberately below what you think you can handle — the goal is week six, not week one.

Week 02+

Check in, adjust, repeat

You’ll be sore early. Somewhere around week six the numbers start moving and it stops feeling like effort. That’s the point we’re aiming at.

Honest fit

This isn't for everybody.

Book the call if

Don't book if

Before you book

Questions about the coaching itself.

Yes, in either direction. Plenty of people start on Coached and move up once they’ve proved to themselves they’ll stick with it. That’s the sensible order.

Tell me. Injury, a rough stretch at work, a new baby — a pause is always better than quietly disappearing. On the annual tiers the time gets added back on.

Yes. Coaching runs entirely online, so where you live doesn’t matter. If you’re local, you’re welcome at the Strength Club at Legacy open gym sessions too.

Say so on the call and again at onboarding. Plans get built around injuries all the time. Anything clinical stays with your doctor or physio — I’ll work alongside them, not around them.

No. Coaching is training, nutrition and habits, and nothing in it depends on buying a product from me. The performance-science side is a separate thing entirely, in Uncommon Human Sciences.

Coached is monthly — cancel whenever it stops being worth it. For the annual tiers, refund terms are set out in the terms. If it isn’t working, I’d rather have the conversation than keep your money.

Next step

Thirty minutes.

That’s all it takes to work out which of these fits, or whether none of them do.